Top 3 Reasons Why You Should Using Influencer Marketing

Posted by Todd Heald on Aug 2, 2015 in Services |

Marketing is what every business owner needs to bring in more sales while also creating brand awareness. Today, there are many marketing paradigms that you can employ to achieve this. Influencer marketing has been in use for some time, but it is now that more people are actually embracing it due to the benefits that it can bring them.

Unlike other marketing options, influence marketing focuses on reaching out to people who have a lot of influence so that they can then help you reach your target market. Many businesses are turning to it and below are three reasons why you should be using influencer marketing.

Cost Savings

As a small businesses owner, one of your main priorities is minimizing your expense as much as possible. This is where influence marketing comes in. Using mass media and many other forms of advertising is expensive, and you are still not sure that the message will be delivered to the right audience. Through influence marketing, you can reach many people by simply talking to a few. This means that you save a lot on advertising and even traveling time and costs. Furthermore, you will only need very little time to sell your ideas to the ambassadors.

Increased Credibility

Credibility goes hand in hand with brand awareness. If you are just starting up, then competing against established brands can be quite a challenge. Luckily, through influencer marketing, you can build people’s trust and confidence in your company and products within a very short time. When you embrace this path, you only need to prove to a few individuals that you are credible, and once that is achieved, everything else falls in place.

These influencers are usually people with a considerable loyal following. Your business relies on their status and reputation to get more followers. For example, if your influencer is someone who is known for his or her leadership traits, then his recommendation will be highly regarded by the people he or she talks to.

Brand Evangelism

You can choose to sing your own brand’s praises, but you can never achieve what an influencer can. Self-promoting can only get you a small share of the market since there are many other brands using the same techniques. However, using influencers sets you apart because they evangelize the products for you. Since they already have an audience that believes their every word, they will not be seen as just interested in making money but rather as reviewers who know some of the best products in the market. When they evangelize your brand, their audience picks up their passion and thus end up given your brand a chance.

Influencer marketing may have been here for several years but now is the time to incorporate it in your marketing plans. By doing that, you will not just be limited to these benefits. In fact, you will have a new world around you, and this will translate into an extended reach for your products and a market share that will make you the envy of other companies.

Read More

History of Jazz Music

Posted by Todd Heald on Apr 25, 2015 in All That Jazz |

The starting points of jazz lie for the most part with African American artists. The early melodies were not composed down but rather were gone on from musical performer to artist orally. In Africa, the way of life and life stays based on the town. Everybody partakes somehow and the music is associated with ordinary occasions, with melodies and moves for such events as birth, passing and different transitional experiences. A few attributes of conventional African music include the entire body, with hand applauding, influencing to the beat, and so on. The singing was frequently driven by a soloist and the gathering answered utilizing amicability. The heart of African music is cadence; this is additionally the case in jazz today.

Toward the end of the nineteenth century the populace of the city of New Orleans started to try different things with diverse sounds and styles of music. Some of these styles mixed together to make another sort of music, which is currently known as Jazz. In the 1920s because of the brutal monetary atmosphere, these musical performers moved to Chicago as this was turning into an inside for music.

Their music was then known as New Orleans or Dixieland Jazz and is presently known as “customary” or “traditional” Jazz. This musical kind was well known in America and in Britain and Australia from the late eighteen hundreds to the nineteen forties. By now, Dixieland-customary Jazz was increased in value by the overall population, not simply a little area of Afro- Americans.

In 1966s there was a hit Broadway creation of “Men’s club”, in view of the book composed by Joe Masteroff, music by John Kander and verses by Fred Ebb. The story is in light of the rising force of the Nazi Party in Berlin, it concentrates on nightlife in the dingy “Unit Kat Club”, specifically English nightclub entertainer Sally Bowles and her association with the youthful American essayist Cliff Bradshaw. Numerous movies, plays, and various resulting preparations of the musical took after.

Additionally in the 1970s the extremely mainstream musical film “Bugsy Malone”, coordinated by Alan Parker, lead to the musical of the same name. Albeit both film and musical are taking into account occasions in New York City, in the forbiddance time, particularly the adventures of criminals, for example, Al Capone and Bugs Moran, the topic was significantly helped as the musical is performed by kids, mimicking grown-ups. A standout amongst the most perceived jazz tunes from this musical, in the 21st century is “Tomorrow”, which many are singing as a component of the jazz coursework.

All in all it can be seen that numerous musical styles have developed from Jazz. The early beginnings of the class, performed by African Americans, spread all through America and in the long run different nations. In spite of the fact that the jazz style of music got to be truly main-stream universally from around the 1930s and 1940s, it appears that, in the 21st century, “Trad. Jazz” and “Advanced Jazz” is just heard in a couple expert shows, clubs or radio projects. Nonetheless, the impact of Jazz on numerous musical artists and styles of music stays significant and hints at no reducing at the present time.

Read More